Since 1957, Demolition Plus has offered demolition and environmental services to the residential, commercial, and industrial sectors.
They needed to establish a new brand design that would represent their successful history and appeal to clientele.
PROJECT CATALYST
In the midst of growing brand confusion, Demolition Plus reached out to U7 for professional advice and design work.
We conducted research regarding the domain availability and SEO benefits of two variations of the company name (Demolition Plus vs. Demo Plus). The results and discussion of this analysis paved the way for a new logo design and brand work.
Since the creation of their new logo and brand guidelines, Demolition Plus has maintained a more consistent aesthetic across all branded collateral – their website, business cards, signage, vehicle wraps, and more.
SEO research led to the decision to stick with Demolition Plus for the official brand name – and a new logo was designed
The new streamlined logo combines bold, geometric shapes and typography to elicit a feeling of strength and timelessness
Our design and marketing team created a suite of new marketing materials, all with a cohesive look and feel
The new logo and branding is flexible enough to work at any size – whether it’s a business card or an industrial vehicle wrap!
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