Aquasan, a wastewater treatment company, needed to evolve their unilingual website into a fully bilingual experience with a revamped design in order to appeal to new target markets.
PROJECT CATALYST
Aquasan serves clients in Ontario and Quebec who want to optimize their wastewater management, reduce waste, and receive ongoing support from a specialist.
In 2021, Aquasan was looking to expand their business into Ontario. They knew their website was a key tool for their marketing strategy, and needed to revamp the unilingual site into an experience that would help convert French and English markets.
U7 also built a custom portal to use as a conduit between Aquasan’s specialists and clients. With the portal, clients can access safety information about their products, and specialists can manage their client accounts with ease.
A custom-built client area, requiring users to log in, stores and distributes sensitive information between clients and staff
Since launching the new site, our team has created and managed several strategic LinkedIn ad campaigns to increase awareness and bring new leads to the company
Combined with the SEO strategy and LinkedIn advertising campaigns, Aquasan’s new website has succeeded in capturing multiple new leads within the existing and new markets
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